top of page


This is a semi permanent hair smoothing method done by temporarily sealing a liquid keratin and a preservative solution into the hair. 

The Brazilian blowout hair treatment is a liquid keratin formula that bonds to your hair to create a protective layer around each strand, effectively diminishing frizz, sealing the cuticle, and protecting against any external damage. After applying the treatment, Lord says the hair is blow dried, straightened, rinsed out, and blow dried again. The heat causes the chemicals to activate and bond to the shaft.

The smoothing treatment originated in Brazil, and uses ingredients indigenous to the country including camu camu, annatto seed, and açai berry. After getting the treatment, your hair will be left hydrated, less frizzy, and more resilient to heat styling — not to mention, with an insanely glossy mirror-like shine.

 Brazilian Blowout vs. Keratin Treatment — Which One Should You Get? 

How Is The Brazilian Blowout Different From Other Keratin Treatments? 

Although both end results are similar, the Brazilian Blowout has a mild formula that can be tailored to your hair type, and is a little less delicate post-treatment. After you get a keratin treatment, you don't have as many options. You can't tie it back in a ponytail or clip, you can't style it, and you can't wash it for the three or four days that follow. With the Brazilian blowout, you get it done, your stylist rinses it out, and that's it. You're back to your normal life again.

Will The Brazilian Blowout Make My Hair Completely Straight? 

Not unless you want it to. Your stylist will seal in the treatment by passing a 450-degree flat iron over your hair, and the more your stylist flat irons, the straighter your hair will be.

If you like to wear your hair curly, but just want to tame your frizz, this will help make your hair smooth. Just be sure to tell your stylist exactly what you want, and they can tailor the treatment to either preserve the texture of your hair, or make it smoother.

The overall goal is to make your strands less of a burden to work with, but keep in mind that if you have naturally curly hair, it won't air dry to a pin-straight texture.


How Long Does The Brazilian Blowout Last? 

Provided that you don't use shampoos that contain sulfates and chlorine, your treatment should last anywhere from three to four months — possibly longer if you don't need to wash your hair as regularly as some.

Once it wears off, your hair will return to its natural curl pattern. You'll start to see it around the hairline first. That's your indicator of when it's time to get it redone.Even if you don't get it touched up right away, there's no obvious line of demarcation between the previously treated hair and new growth, unlike with other relaxing or straightening methods

How Long Does The Brazilian Blowout Take? 

Overall, the process takes an hour to an hour and a half to two hours.

Your stylist will begin by shampooing your hair three or four times to remove all the product and create a base for the treatment to adhere. Working section by section, the Brazilian blowout formula will be applied from root to tip, then blow-dried smooth. A flat iron heated to 450 degrees will seal it in, then it's back to the shampoo bowl to rinse out the treatment, Finally, your hair will once again be blow-dried smooth.


✔️ smooths and illuminates frizz for up to 3-4 months

✔️ improves the overall condition of your hair

✔️ you can wash your hair the same or next day

✔️ Cut your styling/drying time in half

✔️This is great for all hair types

✔️Locks in your color

✔️ can be used to tame down your curls 

bottom of page